#Instagram takeover ideas how to#

Increase brand awareness: The number of impressions, new followers growth %, brand mentions, per-post reach/views, etc.

Whichever goals you choose, write them down alongside measurable metrics. Alternatively, if sales are your highest priority, then finding an account with a highly engaged audience (not necessarily the biggest) will serve you better. In this case, youвЂ™re likely better off seeking a brand or influencer with a large audience.

LetвЂ™s say you want to increase brand awareness. Set goals and metricsДЇirst, youвЂ™ll want to define the goals and the metrics thatвЂ™ll determine your takeoverвЂ™s success.

To host a successful takeover campaign-whether itвЂ™s a one-off or a regular occurrence-youвЂ™ll need to follow six basic steps.

#Instagram takeover ideas how to#

How to host a successful Instagram takeover LetвЂ™s dig into the steps involved in hosting one. Now you know what Instagram takeovers are and how your brand can benefit from using them in your social media marketing strategy. This means your takeover campaign can help boost your conversions too. An estimated 62% of agencies have seen increased sales from working with influencers on Instagram.While this content is promotional, theyвЂ™re generally not paid ads or вЂњsponsored content,вЂќ allowing you to circumvent ad blockers.Someone else creates the content-which means less work for you!.Some not-as-obvious (but still awesome) benefits from takeovers also include: Increased credibility if youвЂ™re working with a particularly notable brand or influencer.Boosted engagement - especially if your brand doesnвЂ™t do takeovers very often.Exposure to a new audience, which often leads to audience growth (i.e., new followers).Successful takeovers are generally win-win. This social media strategy can deliver many benefits no matter which type of takeover content youвЂ™re interested in. Staff takeover: If your business has employees, having them manage the brand account and provide вЂњday in the lifeвЂќ style content is a popular (and cheaper) option.Brand takeover: Working with indirect competition within your niche, which offers a great opportunity for cross-promotion.Influencer takeover: Partnering with an influencer within your niche to have them post content on your Instagram account.